IMAX Corporation and cinema chain Vue International have announced an agreement that will see two new IMAX theatres opening in England, with one set to be added to the Vue Cheshire Oaks multiplex in Cheshire and the second joining the Vue Leeds Kirkstall complex in West Yorkshire.
“Over the years, we’ve observed the impressive results that IMAX has generated in the UK and abroad. During the inaugural opening weekend of our first-ever IMAX theatre in Copenhagen, we were seriously impressed by the box office success and witnessed first-hand the power of IMAX to deliver an unparalleled cinema experience and bottom-line results,” said Tim Richards, CEO and Founder, Vue International. “We’re delighted to build on this early IMAX success with today’s agreement. The IMAX brand and immersive format will serve as a key differentiator in our multiplexes and we are confident it will be embraced by more of our guests and help drive our continued growth.”
“Our UK network has more than doubled since 2012. This success is due in large part to our strategic partnerships and, as such, we’re delighted to expand our relationship with one of the fastest-growing exhibitors in Europe,” said Andrew Cripps, President, IMAX EMEA. “With a network that spans nine countries, Vue is committed to developing a truly international network leveraging state-of-the-art technology. We believe our new partnership will not only support our mutual growth in the UK, but also present opportunities for further collaborations across Europe.”
“Our differentiated format, coupled with our highly anticipated film slate over the next several years continues to drive strong demand for new IMAX theatres around the world,” said IMAX CEO, Richard L. Gelfond. “We’re delighted by Vue’s early IMAX success and its confidence in IMAX to strengthen its business – a sentiment held by leading exhibitors worldwide.”
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