Nowadays, memes can make or break a film. In the case of Madame Web, though, one of the actors behind the project feels that the internet ruined the film’s chances.
Promoting her new film Space Cadet [read our ★ review here]. Emma Roberts was asked to reflect on the reception of Madame Web and its lackluster box office by Variety, and the actress got very candid about her feelings.
Roberts says, “I personally really loved Madame Web. I really enjoyed the movie. I thought everyone in it was great. The director, S.J. Clarkson, I think did an amazing job. She’s the reason I wanted to do that movie.”
Leading up to the film, we got the hilarious “he was in the Amazon with my mom when she was researching spiders just before she died” line and Dakota Johnson’s wild press tour. The internet ate it up, for better or worse.
SEE ALSO: Russell Crowe blasts Dakota Johnson over her Madame Web comments
Roberts says that the meme-ification of pop culture is hurting things: “If it wasn’t for internet culture and everything being made into a joke, I think that the reception would’ve been different. And that’s what bums me out about a lot of stuff, even stuff that I’ve done, is people just make such a joke out of everything now.”
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“Meanwhile, in another universe…” In a switch from the typical genre, Madame Web tells the standalone origin story of one of Marvel publishing’s most enigmatic heroines. The suspense-driven thriller stars Dakota Johnson as Cassandra Webb, a paramedic in Manhattan who may have clairvoyant abilities. Forced to confront revelations about her past, she forges a relationship with three young women destined for powerful futures…if they can all survive a deadly present.
Directed by S.J. Clarkson (The Defenders), Madame Web stars Dakota Johnson as Cassandra Webb, Sydney Sweeney as Julia Carpenter, Isabela Merced as Anya Corazon, Celeste O’Connor as Mattie Franklin, and Tahar Rahim as Ezekiel Sims.