Ghosted, the new TV series from Fox, will have its premiere on Twitter before a broadcast debut.
Debuting on Twitter just days before its traditional premiere on Fox, the new series Ghosted is a half hour comedy starring Adam Scott and Craig Robinson. The two actors portray paranormal investigators.
The news of the unconventional roll out of Ghosted came this Tuesday from Fox who announced that the show will stream nightly between September 21-24 at 9pm ET on Twitter. The show will then make its traditional broadcast debut on October 1.
Ghosted isn’t the only show to find a home on Twitter, with Empire set to stream a new nightly pre-show using the platform on Wednesdays at 7:30 p.m, before the episodes broadcast as usual at 8pm.
Fox’s The Mick will also have a marathon catch-up hosted on Twitter.
“With so much competition out there, it’s more important than ever to create innovative ways to promote our shows and connect directly to our viewers,” said Shannon Ryan, chief marketing officer of Fox Television Group. “From introducing new fans to Ghosted, to creating a catch-up opportunity with The Mick marathon, to building fan conversation for Empire with the live pre-show, this exciting partnership with Twitter allows us to tailor each initiative for every show.”
SEE ALSO: Three new promos for Fox’s paranormal comedy series Ghosted
LEROY WRIGHT (Robinson) is a cynical skeptic and former missing persons detective, who, if we’re speaking frankly, thinks that “aliens” are a big ole bunch of B.S. and that people who believe in them are certifiably nuts…People like MAX JENNIFER (Scott). Max is a genius “true believer” in the paranormal who’s convinced his wife was abducted by aliens. At low points in their lives, both Leroy and Max are recruited by CAPTAIN AVA LAFREY (Ally Walker, “Colony,” “Sons of Anarchy”), a take-no-prisoners, former Air Force test pilot and head of the Bureau Underground, a secret government organization investigating paranormal cases. Lafrey, along with her staff – BARRY SHAW (Adeel Akhtar, “Unforgotten,” “The Night Manager”), an overly friendly forensic pathologist, and DELILAH WARD, a highly opinionated tech specialist – will support Leroy and Max in their quest for answers. Now, this heroic group of underdogs will look into “unexplained” activity in Los Angeles that often leads them to scary, thrilling and hilarious places, as they attempt to uncover the truth and keep the earth rotating on its axis for at least one more day.
Ghosted premieres on October 1st on Fox.
