Having scored huge success with Barbie, Mattel is looking to bring another of its doll brands to the big screen as Variety reports that the toy giant is teaming with Universal Pictures for a live-action theatrical Monster High movie from writer-producer Akiva Goldsman (A Beautiful Mind, Star Trek: Discovery).
“Monster High helps fans discover the great beauty in being true to yourself and celebrates the unique sensibilities at the core of who we are as individuals,” said Mattel Films president Robbie Brenner. “We’re proud to partner with Universal Pictures and the brilliant Akiva Goldsman to usher this important message to audiences worldwide.”
“I’ve been fascinated by Monster High since my daughters were obsessed with the dolls as kids,” added Goldsman, who is also attached to another Mattel Films project in the Tom Hanks-led Major Matt Mason. “I’m thrilled to once again join forces with Robbie Brenner and our friends at Mattel to help bring this iconic property to life.”
The Monster High brand was first introduced into toy shops in 2010 and has spawned a host of animated TV series, specials and animated films, as well as the 2022 live-action streaming film Monster High: The Movie and its 2023 sequel.
Monster High joins a growing slate of projects at Mattel Films, which includes Masters of the Universe, Barney, Hot Wheels, Bob the Builder, Polly Pocket, Rock ‘Em Sock ‘Em Robots, and even Magic 8 Ball,